Why SME’s must approach analytics differently to large enterprises

Many people during lockdown have taken to learning new skills, and a popular one is data science. The only problem is that often these are courses based on methods used by big companies and thus aren’t practical for SME’s (Small to medium-sized businesses).

The Reason: Extrapolation

Okay, why?

Picture this, there is a 5kg bag of rice, each grain represents a potential customer for your product/service. The mass of a single grain represents the budget of the potential…