Why Do Data Teams Fail at Delivering Tangible ROI?

Identifying the popular obstacles of data teams in delivering tangible ROI

Ella Pham
Towards Data Science
7 min readJan 4, 2024

--

Can data leader harvest the fruit of their labour: tangible ROI? (Image by Google Deep Mind — Pexels.com)

Return on Investment (ROI) is a profitability metric used to evaluate how well an investment has performed (Investopedia.com).

ROI is a simple term, isn’t it? To measure ROI for data, we just need to follow these 3 steps:

--

--

I write about how to use data to bring values to businesses. Check out my weekly newsletter: https://dataandbeyond.substack.com/