Visualizing In-App User Journey Using Sankey Diagrams In Python

A brief DIY guide for app developers and marketers

Nicolas Esnis
Towards Data Science
7 min readApr 6, 2020

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TL;DR: Sankey diagrams can display multiple types of data over two dimensions, which makes them a great tool to visualize your application or website’s user journey. This article will get you started to build your own Sankey chart in Python (find the code in this gist).

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Hi I'm Nico. I'm a Data Analyst and digital writer. I explore ideas about data science, stats, ML, software, programming, and computing.