Validating paid search ideas with calculus

By scraping data from keyword planner, you can use calculus to work out the maximum possible profit from a paid search campaign.

Let’s say you’re looking to launch a new paid search campaign. It could be a new campaign for an existing brand, or you could be launching a brand on paid search for the first time. Better still, you might not even have a brand yet, and just want to understand what the search market is like for a particular idea.