Using Data Science to Predict Negative Customer Reviews

Raise customer satisfaction while optimizing your business

Chuck Utterback
Towards Data Science
8 min readJun 18, 2021

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Image of woman shopping online leaving a 1-star negative customer review
© Tierney using Adobe Stock license

If you could confidently predict that a customer was going to leave a negative review, what would your business do differently?

  • Proactively intervene to improve customer experience and hopefully divert them from leaving bad public review scores?

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