Unlock Your Full Potential as a Business Analyst With the Powerful 5-Step Causal Impact Framework

Causal inference can help you become a business analyst rockstar

In a business context, the leadership is often interested in the impact of a decision or event on the KPI of interest. As a performance analyst, I spend most of my time answering some variant of this question: “What is the impact of {News, government announcement, special event…} in the Country’s X performance?”. Intuitively, we can answer this question if we…