Understanding Customer Churning with Big Data Analytics

A practical example of how to bring values to your business using data science

Bowen Chen
Towards Data Science
11 min readJan 24, 2019

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Photo by Matt Hoffman on Unsplash

Take a guess. What is the world’s most valuable asset right now?

It is not gold, not crude oil… it is data. You must have heard about the popular buzz word “big data”, and wondering what exactly that term means…

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