The Success & Resounding Failure of “Big Data”

A Retrospective View from the Top of the Hype Cycle

Image by Samuele Porta

While doing some research the other day I stumbled across a modified copy of a presentation I did at a Restaurant Marketing Executives conference right when “Big Data” was at the peak of Gartner’s Hype Cycle. It’s hard to believe that was 7 years ago, and it’s been 5 years since Gartner stopped…