Marketing Performance Meets Brand Building

The Secret to Better ROI: Implementing a Full-Funnel Marketing Approach

Building deeper connections with customers while driving funnel efficiencies.

Martin Leitner
Towards Data Science
12 min readMar 2, 2023

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Photo by Minator Yang on Unsplash

As a data scientist, you are vital to unlocking new business opportunities to drive growth and success through data…

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Head of Data Science @Mars | creating game-changing impact through customer-centric, data-first strategies | triathlete, creative & disruptive thinker