A Practical Guide to A/B Testing

Your statistics textbooks didn’t prepare you

Photo by Louis Reed on Unsplash

I spent a lot of time on A/B testing during my time as a data scientist at Squarespace. A lot of people shrug off experimentation as “analyst-work” and don’t get super excited about it. For me, A/B testing was a way to be more involved in product development and have a material impact on what gets shipped. Honestly, I really enjoyed…