A/B Testing Basics
The intuition behind A/B Testing
A Primer for New Product Managers
Published in
9 min readAug 16, 2019
Purpose
What is the point of hypothesis tests such as A/B Tests? For that matter, why do we test new things? What are the results of the A/B Tests telling us? How confident should you feel about the result of the A/B Test? How do you really understand what is…
