The Importance of Branding in Data Science

What is branding and why we need it as Data Scientist

Kurtis Pykes
Towards Data Science
8 min readOct 13, 2020

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Photo by Kristian Egelund on Unsplash

Recently, One topic in-particular has been reoccurring in my discussions with friends. The importance of branding! I was not going to write anything about it, but I was triggered when I listened to Ken Jee’s interview on the TDS Team podcast — and that’s for positive reasons.

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I ghostwrite educational email courses for entrepreneurs in AI. Self-taught machine learning practitioner. Been a writer in AI since 2020.