The Failure of ‘Active’ Data at Amazon and Google’s Game Studios

Data doesn’t tell you if anyone will buy your product.

Amazon and Google are the inequitable kings of data.

They know more about us than anyone and use that knowledge to sell us products and pummel us with ads. Many think of Amazon as the retail giant, but they’re quickly becoming as big of an ad machine as Google, pulling in ad revenue of around $10 Billion in 2020 with expectations to quadruple that by 2023.