Uplift Modeling
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An accessible guide to leveraging causal machine learning for optimizing client retention strategies
25 min read -
Uplift modeling: how causal machine learning transforms customer relationships and revenue
11 min read -
Use your favorite models in combination with meta-learners to make valid causal statements
11 min read -
Dealing with emerging challenges during retraining churn models due to proactive retention efforts Retraining machine…
5 min read -
Building an Uplift Model to Increase Marketing ROIs by Targeting only the Persuadables
14 min read -
Predicting the future is helpful. Predicting what strategies you should take to influence the future…
8 min read