Marketing Mix Modeling
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Part 3 of a hands-on guide to help you master MMM in pymc
10 min read -
Part 2 of a hands-on guide to help you master MMM in pymc
12 min read -
Learn which variables you should and should not take into account in your model.
16 min read -
Part 1 of a hands-on guide to help you master MMM in pymc
24 min read -
Causal AI, exploring the integration of causal reasoning into machine learning
18 min read -
Bayesian framework to model media channels performance, Return on Ad Spend (ROAS), and budget allocation…
21 min read -
Create marketing mix models the scikit-learn way
10 min read -
It is Time to Reap The Fruits of Your Hard Marketing Mix Model Training!
11 min read -
Understanding Bayesian Marketing Mix Modeling: A Deep Dive into Prior Specifications
Machine LearningExploring model specification with Google’s LightweightMMM
8 min read