Marketing Analytics
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Which Outcome Matters? Here is a common scenario : An A/B test was conducted, where…
11 min read -
Can ML models learn to construct optimal customer journeys?
8 min read -
Discover how tracking customer behavior over time with cohort analysis can improve engagement and retention…
6 min read -
Understanding ratios is key to unlocking deeper insights into your business’s health and driving smarter…
5 min read -
Gain better insights from your data
7 min read -
Create marketing mix models the scikit-learn way
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Why do marketers turn to spreadsheets and how to close this gap
6 min read -
It is Time to Reap The Fruits of Your Hard Marketing Mix Model Training!
11 min read -
Make Every Marketing Dollar Count with Data Science Today’s economy requires us to be more…
7 min read