Standing Out From the Cloud: How to Shape and Format a Word Cloud

Tips on Using and Designing Word Clouds in Python

Andrew Jamieson
Towards Data Science
6 min readMar 15, 2021

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This blog will cover Word Clouds, their limitations, followed by some formatting examples.

The Good

Word Clouds are a straightforward way to summarize text and make the most popular words jump to your attention. They are eye-catching and easy to understand without the need for any additional explanation.

The Bad

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Andrew has an analytics background with over 20 years of experience in various industries, working with world-leading brands.