Shopping with Your Camera: How Visual Search Is Transforming eCommerce

Michelle Muses
Towards Data Science
4 min readAug 13, 2019

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Visual search is taking the retail world by storm.

When customers perform a visual search, they look for a product using an image instead of keywords. Shoppers can take a photo of something they want to buy (such as a pair of sneakers on a passerby) and upload it to the visual search engine of their choice — such as Google Images or Pinterest…

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