Reporting the Impact of Your A/B Tests Correctly
How to use Topline Impact to measure and compare Experiment Results
Published in
4 min readJun 28, 2022
Positive results in an experiment are one of the highlights in an analyst’s day-to-day work (and equally so for the product team). Seeing a key metric move significantly in the desired direction is a great reward for the all the hard work that goes into an experiment…