Predictive Lead Scoring

Photo by Carlos Muza on Unsplash

Nowadays, successful modern companies are heavily investing in understanding their customers, products, and services by leveraging data-driven models and insights. What is predictive lead scoring? Why is it important to the success of a company’s acquisition and sales strategies? How can you develop a lead scoring model to optimize the volume of customers and prospects with anticipated qualities at each stage along the customer journey? How can…