Predict Customer Churn with PySpark and Machine Learning

Ke Chen

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Jan 21 · 8 min read

Customer churn refers to when a customer ceases his/her relationship with a company. It has a considerable impact on the business’ health and long-term success, as it could significantly lower revenues and profits. According to the statistics by Forrester research, it costs 5 times more to acquire new customers than it does to keep the existing ones. Therefore, it is always worth investing time and resources for companies to identify certain customers who are likely to churn, and addressing those customers before they make the decision of stop using the…