Power of Context in Data-Driven Storytelling

Start it right or abandon it right away

Michal Szudejko
Towards Data Science
12 min readSep 5, 2023

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What is data-driven storytelling, and why is it so important?

Data-driven storytelling is a way of communicating numerical information through narration and visualization. Its goal is to engage the audience and help them better understand the main conclusions and trends.

Data visualization helps engage viewers. It’s not enough to show raw facts or information. It’s important to display data in a…

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Experienced manager in media and e-commerce, skilled in strategy, controlling, and analytics. Shares knowledge through trainings, publications and conferences.