Optimizing Your Strategies with Approaches Beyond A/B Testing

An in-depth explanation in layman on optimizing classic A/B testing: Epsilon-greedy, Thompson Sampling, Contextual Bandits, and more

In the world of digital marketing, the competition is fierce. Every company wants to create a marketing strategy with the highest value – increasing customer retention, enhancing customer satisfaction, or archiving other business objectives. However, there is no perfect marketing strategy that fits all…