Methods to Estimate Customer Churn Risk
Published in
7 min readJul 21, 2020
Introduction
Businesses are always interested in studying churn behaviors among their customers. Understanding churn can identify factors that potentially correlate to customers leaving but can also be used as a predictive force to identify at-risk customers and proactively engage them to prevent churn. There are various methods to model churn, depending on your domain and use-case. This…