Methods for Modelling Customer Lifetime Value: The Good Stuff and the Gotchas

Part three of a comprehensive, practical guide to CLV techniques and real-world use-cases

How often does a customer shop? How much do they spend? And how long are they loyal? Three simple factors to help you model your average consumer’s Customer Lifetime Value. But does that make it an easy task? No. No it does not. Source: Author provided.

Welcome back to my series on Customer Lifetime Value Prediction, which I’m calling, “All the stuff the other tutorials left out.” In part one, I covered the oft-under-appreciated stage…