Meet Google Analytics 4
The 5 things you need to know about the next generation of Google Analytics
Published in
4 min readDec 10, 2020
Introduction
Google Analytics 4 (GA4) is the latest Analytics version, introduced by Google about 2 months ago. The “next generation of Google Analytics” — as Google prefers to call it — is for all Analytics users: those with only a website, only an app, and those…