Marketing Analytics: Customer EDA Regression
Published in
6 min readAug 23, 2019
Lately, I’ve been doing some data science marketing consulting and wanted to share a few skills applied along the way. In this article, we’ll go over exploratory data analysis (EDA) with marketing engagement on customers applying logistic regression.
In marketing campaigns, customer engagement is a key indicator of your marketing efforts. For example, email customer engagement can be…