Machine Learning Case Study: Telco Customer Churn Prediction

Felix Frohböse
Towards Data Science
13 min readNov 24, 2020

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Photo by Fezbot2000 on Unsplash

For Telco companies it is key to attract new customers and at the same time avoid contract terminations (=churn) to grow their revenue generating base. Looking at churn, different reasons trigger customers to terminate their contracts, for example better price offers, more interesting packages, bad service experiences or change of customers’ personal situations.

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