Integrating business optimization with a machine learning model

In this article, we illustrate the concept of integrating the goal of optimizing a business metric with a machine learning pipeline. Specifically, we show a case illustration of how a simple optimization loop can be wrapped around a core ML algorithm for guiding it toward achieving a specific business objective.

Tirthajyoti Sarkar
Towards Data Science
9 min readAug 26, 2019

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Sr. Director of AI/ML platform | Stories on Artificial Intelligence, Data Science, and ML | Speaker, Open-source contributor, Author of multiple DS books