Influencer Marketing using Web Scraping

Photo by Kaleidico on Unsplash

Influencer marketing is not a foreign concept to us anymore. In the US retail business, there are only 33% of the retailers haven’t used or do not intend to use influencer marketing of any kind. However, it is a great way to lift your brand awareness through word-of-mouth advertising. The tricky part is how to find the right person and/or channel to promote your brand.