Notes from Industry
How to set the Minimum Detectable Effect in AB-Tests
Demystifying the most elusive AB-Test Parameter
Published in
5 min readOct 30, 2021
“What Minimum Detectable Effect Size should we use for this test?” Determining a Minimum Detectable Effect (MDE) value is one of the trickier parts whenever setting up an AB-Test with product teams. There exists a lot of confusion about…