How to query and calculate Google Universal Analytics data in BigQuery
A Standard SQL cookbook with examples queries
Published in
16 min readJul 21, 2019
When I first started querying Google Analytics data in BigQuery, I had a hard time interpreting the ‘raw’ hit-level data hiding in the ga_sessions_ export tables. Because I could not find a noob-proof guide on how to calculate Google Analytics metrics in BigQuery, I decided to write one myself. I provide lots of example queries so you don’t have to reinvent the wheel and hopefully you can save yourself some valuable time.
