How to query and calculate GA4 event data in BigQuery

Examples of event based reporting with Google Analytics 4 (previously App + Web)

The future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. While still in beta, this is a small revolution for web and app analytics.

On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. Let’s dive right in!