How to Not Predict and Prevent Customer Churn

Learn Survival Analysis techniques to predict both if and when a customer will likely churn, together with the expected potential loss

Asad Mumtaz
Towards Data Science
20 min readAug 20, 2020

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Photo by Austin Kehmeier on Unsplash

Customers are any business’ bread and butter. Whether it is a B2B business model or B2C, every company strives for a sticky customer base with minimal attrition to…

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A finance professional by education with a keen interest in data analytics and machine learning. www.finltyicshub.com