How to calculate Real Active Users. What are the numbers?
Why I don’t trust User Activity Dashboards
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8 min readFeb 3, 2021
A complete SQL guide for marketers and machine learning engineers. MAU, DAU and WAU. Firebase and BigQuery example. Nifty report template included. Read how to copy it in the end of this article. It’s free!
Counting Active users in your App might be…