How to Build and Manage a Portfolio of Data Assets

A step-by-step approach

Willem Koenders
Towards Data Science
13 min readSep 14, 2023

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Photo by Viktor Forgacs through Unsplash.

Data assets (or products) — a set of prepared data or information that is easily consumed for a set of identified use cases — are the hype in data management land. Being able to identify, build, and govern an individual data product is one thing, but how to go about this at an enterprise level? Where to start?

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Global leader in data strategy with ~12 years of experience advising leading organizations on how to leverage data to build and sustain a competitive advantage