How to blend data in Google Data Studio and bring your website data to life.

Working through a Nike eCommerce example.

Luke Calton
Towards Data Science
5 min readFeb 4, 2021

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Using data to inform decisions is essential to product management. Or anything really. And thankfully, we aren’t short of it. Any online application generates an abundance of data and it’s up to us to collect it and then make sense of it.

Google Data Studio helps us understand the meaning behind data, enabling us to build beautiful visualisations and dashboards that transform data into stories. If it wasn’t…

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