Making Data Useful

How to Add Value as a Data Analyst

The journey to becoming a “real” data analyst

Cassie Kozyrkov
7 min readMay 5, 2022

--

Let’s start with a quick summary of three common misconceptions about analytics:

  1. Analytics is statistics. (No.)
  2. Analytics is data journalism / marketing / storytelling. (No.)
  3. Analytics is decision-making. (No!)
Photo by Alexander Sinn on Unsplash

--

--

Chief Decision Scientist, Google. ❤️ Stats, ML/AI, data, puns, art, theatre, decision science. All views are my own. twitter.com/quaesita