How Spotify Recommends Your New Favorite Artist

A story of data, taste, and a very effective recommender system.

Clark Boyd
15 min readNov 11, 2019

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Just a short few days ago, I was discussing the impact of recommender systems with some students on a course I’m teaching.

Netflix, Amazon, Facebook, and many other online services, use our data to suggest other products we might like.

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Tech/business writer, CEO (Novela), lecturer (Columbia), and data analyst. >500k views on Medium. I used to be with it, but then they changed what ‘it’ was.