Making Data Useful

How expert analysts think about time

The journey to becoming a “real” data analyst

When I began speaking at conferences about the importance of analytics, I found that convincing an audience of its value was the easy part. The mood changed when I explained the catch: Analytics is an investment of time… and, as with all investments, there’s a chance you get nothing in return.

Analytics is an investment of time… and like all investments, there’s a chance…