Optimizing Digital Marketing with Data Science

Michelle Venables
Towards Data Science
7 min readOct 23, 2019

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What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, mobile phones, and any other digital medium. As a digital marketer, your strategy is a series of actions that helps your company achieve goals through carefully selected online channels. Specific marketing channels include paid…

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