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How AI Can Transform You Into a Master Storyteller
Three steps to transformational communication with data
In 2012, Disney invested $350 million in a movie that seemed to have all the elements of a box office success. It was action-packed and had stunning visual effects. It was helmed by a star writer and the director of “Finding Nemo.”
When things looked very optimistic, they roped in Black Swan, a UK-based artificial intelligence (AI) firm, to predict whether the movie would be a hit. The firm’s AI algorithm warned that the movie would flop. Disney ignored it and went ahead with their release plans.
The movie, “John Carter,” tanked at the box office with estimated losses of $80-$120 million.
Today, many movie studios are turning to data and AI to improve the science quotient in an artistic field like moviemaking. For instance, Warner Brothers uses the Cynelitic engine, an AI-driven solution that recommends improvements to the script, predicts movie earnings and shares how the movie will perform if it gets streamed online.
When the arts are finally turning to AI, shouldn’t enterprises also adopt AI-driven storytelling to improve their business communication and excite their internal and external stakeholders?