Home Trends 2021 (Google Slides)
Home Trends 2021 (PDF download)
“We are called to be architects of the future, not its victims,” said R. Buckminster Fuller. Out of necessity, the future of our homes is coming at us fast. It is loaded with technology and all that tech can do. We need to quickly understand and get ahead of this evolution of home design so that we can better inform what we need. The opportunities for home design will come from a better understanding of how human traits of behavior are adapting to change as well as earlier detection and action on the fragility of our future.
To better understand the context of what is emerging out of this COVID19 moment for home design, we looked at home-related products that will be shown at CES 2021.
We processed concepts through scenarioDNA’s culture mapping matrix to differentiate disruptive from emerging and residual from dominant codes. The analysis reveals greater opportunities to redirect new technologies to more abstract aspects of behavioral change.
Products and ideas exist across a spectrum of archetypes from residual to disruptive. What we are seeing in this is a trajectory of trends. The concern for makers is to understand where you are as a brand in relation to how people are thinking. The most provocative concepts are often the mundane ones that have an impactful tweak. Think of ambient light solar power and hydro-powered speakers informing future off-the-grid possibilities. Knowing what we are feeding now is critical.
Necessity continues to breed invention. At CES 2021, products shown reflect our time: air purification, entertainment, healthcare. Truly compelling is how we are handling the prospects of inclusivity, scarcity and waste. The recent scarcity of necessities has expedited new means of creation and new perspectives. Consider the device that uses an electric catalyst to turn water into plentiful disinfectant. Or the enzyme-powered compost that turns organic waste into air. We need to think ahead like that.
MACRO TREND THEMES: Resisting the bunker mentality; Taming the panopticon; Remembering humanity; Rethinking the healthy home; Ongoing evolving migration patterns; Aging populations; Rethinking what brings us joy; Rethinking the commoditization of home; Responsibility as the foundation; Reframing time and space; Making sense of place; Empowering agile materials and techniques; Adaptive and predictive machines for living; Expanding concepts of experience
PRODUCT TREND THEMES: (Whole House) Quick fixes; Empowering devices; Flexibility and adaptability; Ongoing data collection (Kitchen) Design Styling; Adaptive Living; Cultivating and experimenting; Circular rituals (Living Room) Aspirational space; Immersiave space; Human experiences; Designed to protect (Bedroom) Shelter in place; Maximizing downtime; Curative space; Proactive inducement (Bathroom) Prescriptive formulas; Immersive and responsive; Health maintenance; Self-sustaining efficiency
