From Numbers to Actions: Making Data Work for Companies

What flops and what works?

Today, organizations and individuals are swamped with data. Each day, 329 million terabytes of data is produced globally, amassing a whooping total of 120 zettabytes per annum [1].

But what does that mean in tangible terms? Consider an iPhone with 128 gigabytes of storage. Let us imagine that every day, the equivalent of three billion iPhones is packed with data*. Sounds impressive? Let’s delve deeper. This daily figure extrapolates to a theoretical 1.08 trillion…