Four Common Mistakes When A/B Testing and How to Solve Them

Enhance Your A/B Testing Skills: Addressing Four Key Errors for Better Results

Terence Shin, MSc, MBA
Towards Data Science
7 min readJun 29, 2023

--

Photo by Oscar Ivan Esquivel Arteaga on Unsplash

A/B testing is like Jenga, a delicate balance of interconnected pieces that form the foundation of a successful experiment. Just like in the game of Jenga, where removing the wrong block can cause the entire tower to crumble, A/B…

--

--