Feature Engineering With Latitude and Longitude

Leveraging the power in your geospatial data — with code!

Ben Feifke
Towards Data Science
9 min readMar 26, 2024

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Many of today’s most competitive tech markets involve points moving around on a map: ride-hailing services (Uber, Lyft, Grab), micromobility services (Lime, Bird), food delivery services (Delivery Hero, Postsmates, Doordash), and more. Moreover, many services that don’t place customers’ locations at the center of their product use-cases still want to know their customers’ locations so that they can better personalize their experiences based on where they…

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