Elevate Your Business Analytics: Step-by-Step Guide To Seasonal Adjustment

Juan Jose Munoz
Towards Data Science
7 min readNov 27, 2023

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We all understand the importance of breaking time series into its components for forecasting, but the same is not emphasized enough in business performance analysis.

As a business performance analyst, I constantly report monthly revenue performance and track business cycle trends. To deal with the problem of seasonal changes, I rely on year-over-year comparisons. The problem is that these comparisons rely on 12-month-old data, which means that you will catch up with the trend late, which could have…

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Lifelong learning | I write to share my journey into Data Analysis and Data Storytelling to guide better business decision making.