Wrangling through Dataland

Dynamic Customer Analytics

Crafting & testing a dynamic Recency-Frequency-Monetary (RFM) model

Carol Johnson, “Hardware Store Painting”, Kansas Museum of History

The 2012 news story that Target could predict its customers’ pregnancies was arguably a watershed moment in machine learning’s rise to mass consciousness. Apocryphal or not, the story went viral, swathed in those layers of wonder and…