Deduplicate and clean up millions of location records

How record linkage and geocoding combined improve data quality

Photo by Ralph (Ravi) Kayden on Unsplash

Big companies store data in several systems for different purposes (ERPs, CRMs, local files). Each potentially holds customer data, and not all of them, if any, are in sync. In addition, links across sources either do not exist or are not appropriately maintained. The…