Data Strategy: Good Data vs. Bad Data

Understand what Good Data looks like and quickly discover Bad Data

Good Data vs. Bad Data. Good Data, derives the data strategy from the company strategy, feeding into the datacisions cycle. Bad Data has lots of “initiatives” flying around the company, without a coherent data strategy. Image by the author.

In 1990 the Virginia based bank “Signet Bank” decided to trust two smart people, Richard Fairbanks and Nigel Morris, and make a major investment into data. They decided to turn the customer credit department into a large laboratory, “testing” out different kinds of credit terms on…